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The Ten Commandments of Modern Marketing

The Ten Commandments of Modern Marketing Thou shalt not target customers with messages they don’t want. Thou shalt be truthful. Thou shalt respect your customers. Thou shalt make it easy for people to...

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Article 8

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/xZHNT92BICw/bing-could-catch-yahoo-by-the-end-of-the-year Since Microsoft’s Bing search engine launched last summer, it has gained market share at the...

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Search Ads versus Display Ads

UPDATED:  April 10, 2012 AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never...

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Developers Are Excited About The Kindle Fire (AMZN, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-kindle-fire-developer-interest-2011-11 Before the Kindle Fire even hits the market, it is drawing considerable interest from developers,...

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Search as Research – Using Search for Continuous Consumer Insights

Chocolate Covered Cherries – every December Chocolate Covered Strawberries – every February Condos – search volume drops dramatically into the 3rd and 4th quarters Related search for COPD drugs Advair,...

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Hopefully You’re Not A Short Term Investor In Tech IPOs (P, JIVE, DMD, GRPN,...

Source: http://www.businessinsider.com/chart-of-the-day-hopefully-youre-not-a-short-term-investor-in-tech-ipos-2011-12 From Demand Media to LinkedIn to Pandora to Groupon, and then Zynga and Jive, 2011...

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Apple Kills The Text Message (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apple-kills-the-overpriced-text-message-2012-1 Apple’s iMessage is killing off the overpriced text message, at least for a narrow group of iPhone...

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Groupon’s Revenue Mysteriously Collapsed To Close Out November (GRPN)

Source: http://www.businessinsider.com/chart-of-the-day-2012-1 Ugly chart for Groupon from daily deals aggregator Yipit. According to its data, Groupon’s gross billings, or gross revenue, fell 46% in...

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Android’s Marketshare Collapses For The First Time Ever

Source: http://www.businessinsider.com/chart-of-the-day-android-ios-2012-1 Android’s share of the the U.S. smartphone market collapsed for the first time ever in November and October as consumers...

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Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2 Facebook is absolutely dominating other social networks — with users spending more than 6...

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